Welcome stranger

builds ambitious products
has led teams on 5 continents
prioritizes people
climbed an active volcano
loves solving tricky problems
hiked the Swedish Lapland
builds collaborative cultures

I’m Amira, a design leader who

Product Design & Leadership
for start-ups and enterprise orgs.

I help design teams build purposeful, well-crafted products for startups and enterprise orgs. As a designer, I maximize outcomes through data and partner with cross-functional stakeholders to fuel innovation.

People Leadership & Design Ops

As a director and manager, I’ve worked with teams applying human-centered design to challenges in health, retail, finance, media, and social impact. I helped orgs build happy and thriving teams, creating environments where designers can do their best work and amplify design impact at scale. I’m particularly proud of my time at Loyal - read about it below.

DESIGN OPS | 2020-2024 

Loyal streamlines the care experience with an enterprise platform — connecting patients, providers, and staff on one unified system.

As Loyal’s first head of design, I built and led an exceptional 14 person design team. I created and institutionalized our Design System and Research Ops. Together, my team and I built a cohesive platform that supported more than 450 hospitals across the US.

Select Player-Coach Work

I believe in providing autonomy with guidance as a manager, but I am always ready to pitch in and act as a hands-on player as well. Read about my experience as a design manager below.

Listings Management for Healthcare

I led my team in creating the first healthcare focused listing management solution on the market from 0 to 1.

B2B WEB APP | 2020 

Appointment Booking: Search and Scheduling

I guided my team in redesigning our search and scheduling product to improve the patient experience when booking a provider appointments.

B2B WEB APP | 2022-2023  

Patient Engagement Platform

I led my team in creating a platform for hospital systems to build and launch marketing campaigns.

B2C WEB & MOBILE APP | 2023-2024 

Coming Soon

We can grab coffee in person or virtually.
Message me at apettus3 [at] gmail [dot] com or on LinkedIn.

Let’s talk